The Floc de Gascogne interprofessionnal committee (IFGC) is in charge of the communication and advertising of Floc de Gascogne.
The chairmanship of the interprofession changes every three years within the circle of the producers and their families and that of the retailers. The IFGC has three committees : Finance and budget, production and quality as well as advertising and public relations.
The IFGC defines marketing strategies of the product, centralizes information and promotes Floc de Gascogne in France and abroad.
It also distributes the guarantee labels which are fixed on the bottles; they are proof of the indication of origin. The interprofession's goal is to coordinate the commercialisation of the product taking on board any disparities between the producers but also in the products themselves.
The IFGC also organizes tasting sessions in different competitions in order to improve the product’s reputation as it is not as easily recognized outside the production areas because the product, and more precisely its AOC, is only recent.
Concerning the marketing of the product, the interprofession has developed a very coherent strategy regarding production costs, and aiming the product at the consumers themselves given the different commercial outlets, such as direct sale from the producers, specialized wine shops and supermarkets.
Finally the IFGC is in charge of organizing events and promotion of the product by ensuring that producers attend different wine shows.
Its final purpose is to ensure the media coverage essential for the development of the product.
Chairman : Corinne Lacoste-Bayens.
Administrator : Michelle Darroussat.
In charge of communication : Cyrielle Marin.
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